Voyage embroidery company logo on space background

The Client

Voyage Embroidery is a locally owned embroidery and screen printing shop serving the North Fort Worth and DFW Metroplex in the great state of Texas. They can help create corporate gifts for customers, rewards for teams, uniforms, retail merchandise, or something extra special for a charity auction.



Services We Provided

Brand Strategy
Brand Design
Brand Guidelines

The Problem

Voyage was just starting out as a company and had no identity. As a start-up with only a name they really needed a strong brand to help define their visual language as they started out. And in such a competitive landscape full of traditional and stuffy companies, they needed more than just a logo, they really needed a personality.

The Solution

Focusing on their desire to be more than just a typical apparel decorator, I played around with simple, thick, and industrial looking characters and type explorations. I wanted this brand to be timeless, bigger than itself. In terms of the "space" analogy, I wanted someone to find this brand floating in space years from now and still find joy from it.

Picture of desk with sketch pad and mouse
Logo of voyage embroidery in a rounded bob
Mock up image of red business card front
Mock up of business card back white

Helping Voyage become a modern, professional, and timeless brand.

I wanted Voyage to have a brand that immediately stood out from the crowd of local screen printers and Mom n' Pop embroidery shops. It needed to have depth and weight but still remain fun.

I developed a design language through color, typography and style. I also created brand guidelines to help maintain structure and visual impact across print and digital applications.

Picture of hat with black voyage logo on it
Up close shot of hat with voyage logo embroidered on it
Picture of voyage embroidery brand guidelines
"Dan was a great partner in designing our brand. We were going for something that felt vintage, that was an homage to early industrial logos, and he nailed it. We are excited to continue to build our brand under this beautiful logo he created."
Headshot of Charlie Trotter

Charlie Trotter

Owner, Voyage Embroidery

Ready to jump in and chat about how I can help you?

We can zoom, talk on the phone, email, or even text if you'd like.

Let's Work Together!

I would love the opportunity to create a brand you can be proud of and a website that gets you results.

If that's you, please feel free to send me a message and let's get to work growing your business!

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6912 Post Oak Dr.,
North Richland Hills, TX 76182